company news about 2022 FIFA World Cup, Jerseys Lead the New Fashion

The countdown to the opening ceremony of the World Cup began, the fans are in full swing to start preparing!

Apart from shoes, jerseys are also an important preparation item for the World Cup every year. By stitching/pasting the name, logo and representative embroidery of each team on the jersey, it is very recognizable and brings more points for all fans to see.

                                       2018 FIFA World Cup, Jersey of Argentina

A total of 14.9 million jerseys were sold by the 32 participating teams at the 2018 World Cup. That's down nearly 3 million pieces from the 2014 World Cup, but it still brought in about $1.788 billion (about R12.677 billion) to the sports brands!

                                      2018 FIFA World Cup, Jersey of Nigeria

The embroidery process incorporates the core elements of the team into the jersey, which is rich in expressive force and permeated with a confident and energetic trendy sports sense, making it a new favorite among fashion lovers.

Even the luxury brands have become the promoter of the Blokecore trend. Gucci x adidas, Balenciaga × adidas co-branding, can see the tribute to the jersey.

With less than a month to go before the 2022 World Cup in Qatar, the jersey, as a symbol of fans' identity, is bound to receive more and more care and attention, and the embroidery process can bring new value and attention to the culture of the jersey, injecting more possibilities.